Sample deliverable (fictional)

Sprint Pack sample for HarborBoard

HarborBoard is a fictional project-visibility product for mid-market construction. This page shows the shape and depth of a paid pack. A real delivery is longer (full 50-account CSV, more contacts, client-specific research).

What is in a Sprint Pack

Paid packs ship as documents + spreadsheet. Price: $1,250. Timeline: about 5–7 business days after intake.

Ideal-customer one-pagerThis sample: Full
50 fit accounts (CSV + notes)This sample: 12 of 50 shown
Contacts with confidence labelsThis sample: 8 rows shown
Three campaign anglesThis sample: Full
Starter 3-email sequenceThis sample: Full
How to use this packThis sample: Full

Section 1 of 5

Ideal-customer one-pager

HarborBoard sells to US general contractors and specialty trades that run multiple active job sites, already use construction software, and feel schedule and handoff pain between field and office.

Dimension	Strong fit
Company type	Commercial GC or multi-trade specialty (MEP, structural)
Size	50–400 employees; multiple concurrent jobs
Geography	US primary; English-language GTM
Stack signal	Procore, Autodesk, or similar already in use
Buyer titles	VP Ops, Director of PM, Head of Project Controls, COO
Triggers	PM hiring, multi-site expansion, public talk of coordination pain

Include

Multi-site commercial or industrial work
Dedicated PM or ops leadership
Existing construction tech stack (not greenfield paper)

Exclude

Pure residential flippers and solo GCs
Software companies and pure consultants
Non-US-only operators (for this pack)

Messaging implications

Lead with coordination and visibility across active jobs, not “another dashboard.”
Avoid replacing Procore; position as the visibility layer above tools.
Proof points that land: fewer Friday surprises, cleaner field-to-office handoffs, PM time back.

Section 2 of 5

Fit accounts (12 of 50)

Paid packs include 50 rows in a spreadsheet with domain, fit score, rationale, and signal notes. Domains below use .example placeholders. Real packs use live company domains.

Company	Fit	Why them	Signals
North Pier Builders northpier.example	A	Hiring 2 PMs; multi-site commercial portfolio; Ops leadership visible on site	Careers · project gallery
Cedar & Steel GC cedarsteel.example	A	VP Operations title on team page; 80–200 employee band; active hospital + education work	Team page · case studies
Harborline Construction harborline.example	A	Multi-state GC; schedule/coordination language on services page	Services · locations
Ridgeway Specialty Trade ridgeway.example	A	MEP specialty; 120+ field staff; already lists Procore in job posts	Job posts · tech stack
Lumen Trade Services lumentrade.example	B	Right size and trade mix; thinner public ops detail	About page only
Summit Field Ops Co. summitfield.example	B	Multi-site electrical; founder-led ops; no dedicated PM title public	LinkedIn headcount
Oak & Anchor Builders oakanchor.example	B	Commercial remodel focus; hiring superintendents, not PMs	Careers
Westfork Industrial GC westfork.example	A	Industrial + warehouse builds; mentions weekly OAC coordination pain in blog	Blog · projects
Pinnacle Site Services pinnaclesite.example	C	Size fits; mostly civil/site work (edge of ICP)	Projects list
Meridian Trade Group meridiantrade.example	B	Regional multi-trade; CRM/tooling not disclosed	Home · about
Cobalt Commercial cobaltgc.example	A	Tenant improvement volume; PM roles posted in last 60 days	Greenhouse board
Eastline Structures eastline.example	C	Possible fit if mid-market confirmed; public data sparse	Minimal site

Fit key: A start here · B solid, thinner signals · C edge of ICP or sparse data.

Section 3 of 5

People to contact

Best-effort research from public sources. Confidence is labeled. Paid packs attach more rows across the full account list; emails are included when found responsibly (never invented as “verified”).

Account	Name / title	Source	Confidence
North Pier Builders	Alex Rivera VP Operations	LinkedIn + pattern email	Medium
Cedar & Steel GC	Jordan Blake Director of Project Management	Team page email	High
Harborline Construction	Sam Okonkwo COO	LinkedIn	Medium
Ridgeway Specialty Trade	Casey Nguyen VP Field Operations	Press bio + LinkedIn	Medium
Westfork Industrial GC	Riley Cho Head of Project Controls	Conference speaker page	High
Cobalt Commercial	Morgan Ellis VP Project Management	LinkedIn	Medium
Lumen Trade Services	Taylor Brooks Owner / Field Ops	About page	Low
Summit Field Ops Co.	Jamie Ortiz Founder	LinkedIn only	Low

Section 4 of 5

Three campaign angles

Each angle includes when to use it, what public evidence supports it, and a lead line your team can adapt.

Schedule visibility

Evidence: Hiring PMs while running multi-site work; job posts emphasize coordination.
Lead line: You already have tools. The issue is still last-minute status gaps across active jobs.
Use when: A-fit accounts with PM or Ops hiring signals.

PM capacity

Evidence: Open PM/superintendent roles often signal load, not just growth vanity.
Lead line: Hiring PMs is necessary. It does not fix the visibility gap between field and office.
Use when: Accounts with recent PM or superintendents postings.

Field-to-office handoffs

Evidence: Case studies and blogs that stress OAC meetings, RFIs, and change chaos.
Lead line: Text threads and spreadsheets break when three jobs slip in the same week.
Use when: Accounts that talk about coordination, RFIs, or multi-job control.

Section 5 of 5

Starter email sequence

Three drafts. Tokens like {{FirstName}} and {{Company}} are marked for personalization. Your team sends from your domain; Outbound Prep does not send on your behalf.

Email 1 (Day 0)

Subject: Active jobs and Friday surprises

Hi {{FirstName}},

I noticed {{Company}} is hiring project managers while running multi-site commercial work. Many GCs already have scheduling tools; the gap is fewer last-minute slips between field and office.

HarborBoard is project visibility software for mid-market construction teams. If a short overview would help, I can send it. If not, say so and I will not follow up.

{{Sender}}
{{Title}}
HarborBoard

Email 2 (Day 3–4)

Subject: Re: Active jobs and Friday surprises

{{FirstName}},

Short follow-up. HarborBoard is built for mid-market GCs and specialty trades that need one live view of active jobs without replacing Procore or your accounting stack.

If useful, I can share a one-page overview. If the timing is wrong, I will close the loop.

{{Sender}}

Email 3 (Day 7–10)

Subject: Re: Active jobs and Friday surprises

{{FirstName}},

I will stop here so this does not become noise.

If project visibility across active jobs becomes a priority later, the overview is still available. No need to reply unless you want it reopened.

{{Sender}}
HarborBoard

How to use this pack

Start with fit A accounts and high/medium confidence contacts.
Pick one angle that matches the account’s public signals.
Personalize the first line of Email 1; send small daily batches.
Stop on unsubscribe or clear no. Do not keep bumping past Email 3.
After you see quality, optional monthly Pipeline Pack for ongoing lists.

Want this for your product and market?

Sprint Pack is $1,250, fixed scope, about 5–7 business days after intake. Full 50 accounts, contacts, angles, and emails for your ICP.

Buy Sprint Pack ($1,250)Back to home